Idea and Research

Idea and Research

 

Have a great business idea and would like to give that idea a push? Dying to get your idea out to your audience but unsure how it compares to what is already out there? Want to take advantage of the niche you are about to offer but not 100% certain that niche is good enough to build a whole business on. You need professional help and advice in researching your business. Not sure if your idea will stand the test of time? You may have identified a gap in the market, but have you identified a market in that gap? Are you making use of a growing trend or a dying market?

Our research programs are available for both start-ups and established businesses. We believe businesses both new and old should be vested with an instinctive will to survive and a burning ambition for profitability. They should be sensitive to the changes in market conditions and adaptable to make most of their current environment.

Successful entrepreneurs and millionaires have based their businesses on improved ideas and not necessarily on unique concepts. What does that mean? Can you provide a better, cheaper, quicker, efficient service potentially to a different set of audience, with a different approach? What will this mean to your consumer, who matters most, and how will they perceive it? Are you going to rank on quality, agility, assurance, service, product, deliverance, return policies, guarantees, warranties, after sales service, different target market or different selling methods. How easy is it to keep your competition out? Your idea may not be unique but it should be willing to stand the test of time. How do you make sure that your idea is worth what you think it is? There is only one way to find out, put your idea through a test run.

Get a balanced feedback

If you have researched your idea it is very important that the findings are not based on your burning passion and love for your success but real life statistics and industry figures as otherwise you risk failure. Your passion may be good enough to get the idea of the ground, allow a good run in the initial months but your passion alone will not be enough to sustain the competition you will face in times to come. There may be no existing competition but it’s always around the corner. It is important for you to get a healthy balanced feedback; validity of your plans and your concepts, you don’t need somebody to tell you how good the idea is, but instead to provide you with a true picture of how it will reflect in eyes of the consumer.

Business Pronto can jump in for the rescue. We will do all the legwork for you. We put your idea through rigorous testing and a filtering system to identify the exact niche and how you will be best perceived as different and unique. We further fine tune the outcome to bring out the intricate differences and how likeable those factors will be for your target consumer.

We then help you define your entry level and market position by analysing every aspect of your idea to its core until we find various attributes that will put your business in a different light to others.

Example: you decide to go car shopping for a used car. Your Budget : 10,000 Your favourite colour: Silver. Your car of choice: Vauxall Astra. You turn up at a showroom to realise that they have 3 in stock, identical looking, all in silver, and most importantly all with the same price tag. All look beautiful and now you are confused which one to buy, you stare at them for a while and then you start asking the car dealer a few questions. It turns out that all of them have done similar mileage so that cannot be your decision factor anymore, however further investigation reveals that one of them comes with an added Fuel Efficiency System that can give you 20% more mileage for your money. Walla !! Decision made.

It is the added advantage that highlights a niche, and it’s that niche that needs to be isolated and promoted.

Existing Businesses

You may be making money, but are you experiencing healthy sustainable growth?

If you are an existing business struggling to have that exponential growth and somehow, somewhere lost your real objective along the way, we will identify what is holding you from achieving your targets and clear the path by highlighting the obstacles keeping you from daily growth. By re-positioning, re-strategizing and analysing real time factors we bring your focus back to your achievements and targets, and put clear emphasis on how to run a streamlined operation.

For figures you plan every quarter but never can see them in reality, Business Pronto will address concerns whether your product or service has an increasing demand and if it offers real value to your consumers? Does it stand strong against your competition now and will it continue to do so for few years to come? Are your promotional methods punchy enough to make an impact or whispers that stay unnoticed?

Consider one of our research packages and see which one suit you best

Your Research Our Feedback

If you have already researched your business idea, then it is good to validate your plans by getting a third party opinion. It is important to have an overall balanced feedback and check its viability. We will provide an outsiders view enabling you to consider it from your competition and consumers viewpoint.

  • Time Taken: 1 week
  • Give us a CALL to discuss it further
  • Price: Starts from £500 + VAT

Detailed Idea Research

This forms a fraction of Comprehensive Research Package (provide link to browse down to Comprehensive Idea and Research Package). It covers the essentials of any business idea research. We Provide

  • One to One Sessions
  • Idea Viability
  • Industry Facts
  • Niche and Market Gaps
  • Identifying Comparative Advantage
  • Competitor Research and Analysis
  • Market Size
  • Distribution channels and Routes to Market
  • SWOT Analysis
  • 4ps of Marketing
  • Time Taken: 3 weeks
  • Give us a CALL to discuss it further
  • Detailed Research: £2,500 plus Vat

Comprehensive Idea and Business Research Workout

Without extensive research and in-depth understanding of your market your business is going nowhere. Harsh but true, according to a recent study more than 25% businesses fail in year 1. Only 45% businesses survive the 5th year with the death rate increasing to more than 71% by year 10.

A conclusive research is paramount to ensure viability of your business idea and the strength it holds to survive astringent business environment for years to come. It is a stress test that enables your business to conform to the harsh conditions it will face against various factors acting against it.

Our extensive research program has been modelled through years of combined experience working on various businesses, advice from respected industry experts, studying behavioural patterns of successful entrepreneurs and analysing hundreds of case studies.

We call it a research workout as this is a strenuous exercise, we not only go on the internet and spend time browsing your competitors but we have various one to one sessions with you. In order to understand your business inside out we ask you a lot of questions and give you some homework to do and allocate a lot more homework for ourselves. We speak to your potential customers and identify their purchase patterns to understand their needs better, speak to your competition and see how they are doing, what they are doing and how effectively.

We put all our resources together to bring you the ultimate decision on how to make money from your business. This is a sure shot way to discover how your business can become a real success. It will provide you a detailed insight into how you can fine tune your offerings and provide that comparative edge.

The power packed research program answers over 350 important and compelling questions and we drill down to granular details of what will make your business strand out from the crowd. This research workout will help you to deduce costs and plan financial forecasts. It can become the basis of your funding application and can help you write a successful business and marketing plan.

  • Idea Viability
  • Industry Facts
  • Niche and Market Gaps
  • Demand Analysis
  • Identifying Comparative Advantage
  • Competitor Research and Analysis
  • Mystery Shopping
  • Global Market Trends
  • Global Economic and Political impacts
  • Growth Markets
  • Market Size
  • Buyer Demographics
  • Distribution channels and Routes to Market
  • Customer Acquisition and Development
  • Customer Retention
  • Product Roadmaps
  • SWOT Analysis
  • 4ps of Marketing
  • Your Business Attributes
  • Product Pricing Strategy
  • Product Positioning and Market Fit
  • Start Up expenses and Capitalisation

Providing a blueprint to run your business our research will reveal the exact steps of how your business can be profitable.

  • Time Taken: 4 to 8 weeks
  • Give us a CALL to discuss it further
  • Detailed Research: £7,500 plus Vat